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Business Administration
3 credits

Berkeley UGBA 10: Principles of Business

UGBA 10 is Berkeley's team-taught introduction to business, surveying the enterprise in modules — leadership and organizations, finance, marketing, operations, and strategy — with a semester-long business simulation woven through. It's the flagship prerequisite for the Haas undergraduate program, which makes its grade unusually consequential.

Fennie is independent and not affiliated with UC Berkeley. This is an unofficial study guide.

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What makes it hard

The material is introductory; the stakes are not — Haas admission is competitive and UGBA 10 is the signature prerequisite, so the curve is packed with students who need an A. The module format means several mini-courses with different lecturers, vocabularies, and exam styles, and breadth-heavy multiple-choice exams reward complete, even coverage.

What you'll cover

  • • Business organization and leadership
  • • Finance and accounting basics
  • • Marketing fundamentals
  • • Operations and strategy
  • • Business ethics and the simulation project

The UGBA 10 study guide

How to study for Berkeley UGBA 10, step by step.

  1. 1

    Treat each module as a separate mini-course

    Different lecturers bring different vocabularies and exam styles. Take a fresh set of notes per module and review each module's material within its own frame rather than as one continuous course.

  2. 2

    Build a term glossary from week one

    Breadth courses live on vocabulary, and UGBA 10 exams reward precise definitions across finance, marketing, and operations. A running glossary turned into flashcards covers a surprising share of the points.

  3. 3

    Engage the simulation seriously

    The business simulation ties the modules together and shows up in graded deliverables. Teams that connect simulation decisions back to lecture frameworks get both better outcomes and better exam intuition.

  4. 4

    Review evenly — the curve punishes gaps

    With a GPA-driven cohort, dropped points anywhere matter. Schedule coverage of every module before each exam instead of overinvesting in the most interesting one.

  5. 5

    Keep all the modules straight with Fennie

    Upload the UGBA 10 syllabus and Fennie's Daily Plans track each module's material on its own cadence with the simulation deadlines alongside, generating glossary flashcards and module quizzes from your actual course materials. Free to start.

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How Fennie helps with UGBA 10

Upload the UGBA 10 syllabus and Fennie's Daily Plans keep every module covered evenly — on a Haas-feeder curve, the gaps are what cost you. Auto-generate flashcards for the cross-module vocabulary the exams test, and chat through how a finance concept connects to the simulation you're playing.

FAQ

Is UGBA 10 hard?

The content is introductory; the curve is the challenge. As the signature Haas prerequisite it's full of students who need top grades, so consistent, complete coverage across all modules — not brilliance in one — is what scores well.

Do I need UGBA 10 to apply to Haas?

Yes — UGBA 10 is a required prerequisite for the Haas undergraduate program, and admission weighs prerequisite performance heavily. It's worth treating the course's grade as part of your application.

How do I get an A in UGBA 10?

Maintain a glossary of terms across all modules, review every module before each exam rather than cherry-picking, and engage the simulation as connected coursework instead of a side game. Even coverage beats deep dives on a breadth-tested curve.

Pass UGBA 10 with a plan, not a cram

Upload your UGBA 10 materials and Fennie generates a Daily Plan paced to your deadline — plus chat, flashcards, and quizzes built from the actual course content.

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